Lavender is perfumery's most reliable workhorse — it's appeared in colognes, fougeres, and aromatics for centuries. Far from boring, fine lavender (especially from Provence or Grasse) has a complex herbal-floral character with camphoraceous top notes and a surprisingly woody dry-down. It's the backbone of the entire fougere family.
Herbal-floral with camphorous top notes, a sweet heart, and a woody-coumarin dry-down. Fine French lavender is more complex and less medicinal than mass-market versions. There's a clean, disciplined quality that makes it the olfactory equivalent of a freshly pressed shirt.
Lavender communicates calm discipline and clean authority. It's historically associated with barbershops, gentlemen's clubs, and the kind of effortless masculinity that doesn't need to prove itself. Modern use has expanded beyond gender boundaries.