Patchouli has the most misunderstood reputation in perfumery. Yes, it was the scent of the 1960s counterculture. But in modern perfumery, patchouli is a sophisticated base note that adds depth, earthiness, and incredible longevity. Aged patchouli develops a wine-like complexity that rivals any other natural material.
Dark, earthy, slightly sweet with camphoraceous and chocolatey facets. Young patchouli is sharper and more camphor-forward; aged patchouli becomes smoother, richer, almost bordeaux-like. It's one of the few notes that genuinely improves with age.
Modern patchouli communicates creative depth and artistic individuality. It signals someone who's moved past conventional choices and developed a personal aesthetic. It's far more sophisticated than its hippie reputation suggests.